Taste Food Co

Identity, branding, packaging, retail graphics


A 'grab and go' food and coffee outlet tailored specifically for the city CBD markets based on successful European store models.

1. Discuss

2. Make

3. Product

1. Case study

Researching the market and associated competitors, brand positioning, development of the brand name and identity ackaging design and point of sale materials.Identity design, product packaging, bags, sandwich sleeves, suger sachets, point of sale, wrapping papers, retail environmental graphics

2. Result

The visual identity reflects the four business aspects of the McCredie Group, the colourway was developed to be strong and easily visible, with adaptability for a white or black background.

3. Experience

The McCredie Group identity is synonymous with the growth of successful Australian franchise businesses.

Project Details

Client: Taste Food Co

Location: Sydney, Australia

'McCredie offer a tailored end-to-end retail delivery solution that goes far beyond simple project management. We add value to all facets of the retail delivery process to ensure that your stores are innovative in both design and function, strategically positioned, well specified, well-built, on time and within budget.

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