Environmental graphics, point of sale, advertising


A flagship store design for the FIFA brand

1. Discuss

2. Make

3. Product

1. Case study

The design of the worlds first retail store for the FIFA brand, showcasing the experience of international football with the worlds leading football apparel and merchandise.

2. Result

The design process required the development of the store concept from concept including circulation, themed areas, merchandise display, consumer experience and visual presentation of the FIFA brand.

3. Experience

The design concept established a series of themed environments, including history, heroes of the game, flags and the FIFA World Cup, that would engage and excite football fans.

Project Details

Client: FIFA flagship store

Location: Sydney, Australia

Online: http://www.fifa.com/

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