A theme park for F1, the most recognisable automotive name in history.


Design of a retail precinct, experience and rides across seven themed areas.

1. Discuss

2. Make

3. Product

1. Case study

Developing environmental and experiential designs for the retail environments, game entrances and exists and team garages.

2. Result

The design process required the development of the store concept including circulation, themed areas, merchandise display, consumer experience and visual presentation of the F1-X brand.

3. Experience

Design of information displays, environmental graphics and themed environments, merchandise display, experiential displays created to engage the audience and enhance their understanding of Formula One racing, cash desks and product displays.

Project Details

Client: F1-X Experience Park

Location: Motor City, Dubai, U.A.E

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