Etihad Stadium

Environmental graphics, apparel, merchandise


A sponsorship proposal to Etihad Airlines for a new professional football stadium in Baniyas, United Arab Emirates

1. Discuss

2. Make

3. Product

1. Case study

Working with 3D visualisers a concept visual was created of the new to be constructed Baniyas Stadium incorporating the Etihad brand in conjunction with the Baniyas professional football team identity. The Etihad brand was applied to apparel, merchandise and environmental graphics.

2. Result

The design seamlessly merges the Baniyas football club brand with Etihad across a range of sponsored products and site specific graphics.

3. Experience

The pitch provided effective visual direction to the Baniyas football club and Etihad for a proposal for club sponsorship.

Project Details

Client: Etihad Stadium

Location: Baniyas, U.A.E

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